Privacy Policy
Effective date: May 13, 2026 · Last updated: May 13, 2026
Thank you for visiting The Pretty Truth. This site is owned and operated by ThePrettyTruth LLC, a Pennsylvania single-member limited liability company (PA Entity ID 0015444190). In this policy, “we,” “us,” and “our” refer to ThePrettyTruth LLC. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what we collect, how we use it, and the choices you have.
1) Information We Collect
Information you provide
- Email address when you subscribe to our newsletter or request a launch reminder.
- Messages you send via our contact page.
Information collected automatically
Like most websites, we may collect basic analytics such as IP address, device/browser type, and pages visited to help us understand site performance and improve your experience.
2) How We Use Your Information
- To send updates, previews, and announcements you’ve requested.
- To respond to inquiries and provide support.
- To analyze site usage and improve content, layout, and performance.
- To comply with legal obligations.
3) Email & Newsletter
We use MailerLite to manage our email list and send newsletters. When you submit your email, it is transmitted to and stored by MailerLite under their privacy practices (mailerlite.com/legal/privacy-policy). We do not sell or rent your email address. Every email we send includes an unsubscribe link.
3.5) Purchases & Bookings
If you purchase a digital product or book a 1:1 session with Maria, we use Stripe to process payments (stripe.com/privacy) and Cal.com to schedule sessions (cal.com/privacy). These services receive only the information needed to complete your transaction or booking. We never see or store your full credit card number.
4) Cookies & Analytics
We use a small set of third-party analytics and pixel services to understand how the site is used and to support our content:
- Google Analytics (GA4) — aggregate site-usage analytics. Google’s privacy policy.
- Pinterest Tag — helps us understand whether people who arrive from a pinned image take action on the site. Pinterest’s privacy policy.
- LiteSpeed caching cookies for performance.
You can disable cookies in your browser settings; some features may not function properly without them.
5) Third-Party Links
Our site may link to other websites (for example, our TikTok profile or PDF hosting). We are not responsible for the privacy practices of those sites. We encourage you to review their policies.
6) Data Retention
We keep your information only as long as necessary for the purposes described in this policy, unless a longer retention period is required by law.
7) Your Rights
Depending on where you live, you may have specific rights regarding your personal information. Even where not legally required, we honor the following requests from any visitor:
- Access: Ask what information we have about you.
- Correction: Ask us to correct inaccurate information.
- Deletion: Ask us to delete your information.
- Unsubscribe: Click “unsubscribe” in any email we send.
- Marketing opt-out: Ask us to stop using your information for marketing purposes.
To exercise any of these rights, email us at hello@theprettytruth.com. We’ll respond within 30 days.
8) Security
We use reasonable technical and organizational measures to protect your information. However, no method of transmission or storage is 100% secure.
9) Children’s Privacy
Our site is not directed to children under 13. We do not knowingly collect personal information from children under 13.
10) Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date above reflects the most recent version.
11) Contact
If you have questions about this policy or your data, please email us at hello@theprettytruth.com or use the Contact page. For business correspondence, ThePrettyTruth LLC is a Pennsylvania limited liability company (PA Entity ID 0015444190).