Privacy Policy

Thank you for visiting The Pretty Truth (“we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what we collect, how we use it, and the choices you have.

1) Information We Collect

Information you provide

• Email address when you subscribe to our newsletter or request a launch reminder.
• Messages you send via our contact page.

Information collected automatically

Like most websites, we may collect basic analytics such as IP address, device/browser type, and pages visited to help us understand site performance and improve your experience.

2) How We Use Your Information

• To send updates, previews, and announcements you’ve requested.
• To respond to inquiries and provide support.
• To analyze site usage and improve content, layout, and performance.
• To comply with legal obligations.

3) Email & Newsletter

We use MailerLite to manage our email list and send newsletters. When you submit your email, it is processed and stored by MailerLite according to their policies. Each email includes an unsubscribe link so you can opt out anytime.

4) Cookies & Similar Technologies

We may use cookies or similar technologies for basic functionality and analytics. You can adjust your browser settings to reject cookies, but some features may not function properly.

5) Third-Party Links

Our site may link to other websites (for example, our TikTok profile or PDF hosting). We are not responsible for the privacy practices of those sites. We encourage you to review their policies.

6) Data Retention

We keep your information only as long as necessary for the purposes described in this policy, unless a longer retention period is required by law.

7) Your Choices

• Unsubscribe: Click “unsubscribe” in any email we send to stop receiving newsletters.
• Contact us: To request access, correction, or deletion of your information, please reach out via our Contact page.

8) Security

We use reasonable technical and organizational measures to protect your information. However, no method of transmission or storage is 100% secure.

9) Children’s Privacy

Our site is not directed to children under 13. We do not knowingly collect personal information from children under 13.

10) Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date above reflects the most recent version.

11) Contact

If you have questions about this policy or your data, please contact us via the Contact page.